Advertising Design & Production
The objective of this project was to communicate that REI is not just one of the top sports equipment brands, but it also represents a lifestyle choice. Through these carefully designed advertisements, a story is told that deeply resonates with REI’s target audience. Each poster highlights the connection between adventure, nature, and community, reflecting the core values of the brand.
![](https://cdn.myportfolio.com/06a1e1c6-75e6-4de6-899b-49074362f708/e90c6f72-de2a-40fb-a951-328df1e08dd4_rw_1200.gif?h=c9607ed6113432b7661ba5b408f6343b)
![](https://cdn.myportfolio.com/06a1e1c6-75e6-4de6-899b-49074362f708/f9bebb95-e251-469b-9cca-f9910b55ebc4_rw_3840.jpg?h=88e9ffd1a0bbf114d43dcc58b3716e7f)